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In the wake of the sudden closure of Chicago’s Foxtrot and Dom’s Kitchen & Market (parent company Outfox Hospitality), the story of how it unfolded serves as a powerful lesson for executives on the importance of communication during a crisis. This scenario played out in real-time at Foxtrot, a company once buzzing with innovation and promise, having been recently infused with substantial investment and seemingly on a path to reshape the urban grocery landscape.
The executive team faced a critical juncture as the reality of closure set in. Their decision wasn’t just about shutting down; it was about how to communicate
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