Some baby brands have a cult-like following. Kyte Baby’s went sour | CNN Business

New York CNN  — 

Emilee Hobbs, a TikTok creator from Georgia, is a self-proclaimed Bamboo Mom.

Brands selling bamboo fiber baby clothes have gone viral in recent years, prompting a staunch community of “Bamboo Moms” — parents and caregivers who exclusively dress their children in the fabric. Hobbs says she owns 120 pieces of bamboo fiber baby pajamas, which can run from $32 to $38 for brands such as Bums & Roses, Posh Peanut and Kyte Baby. (In contrast, onesies from Carter’s typically retail for $12 to $15.).

Hobbs’ mother, a neonatal intensive care unit nurse, first

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