MrBeast Has Grown Up. He Thinks His YouTube Videos Should Too.

This article originally appeared on Business Insider.

MrBeast appears to be ushering in a new, more mature era of YouTube.

In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind.

“This past year I’ve slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. And our views have skyrocketed!” YouTube’s biggest star said in a post on X on March 3.

He urged his fellow YouTubers to “get rid of the ultra fast-paced” and over-stimulating era of content. “It doesn’t even work,” he said.

It’s a wise move, according to experts, and one that could

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