By Chris Christoff, co-founder of MonsterInsights, a leading plug-in for Google Analytics.
Business leaders and marketers around the world are in a never-ending struggle to retain their customers. It’s no longer enough to convince someone that a product or service is worth an initial purchase. Instead, you must give users reasons to stick with your brand after their order.
Returning customers spend more, view brands as more trustworthy and are more likely to tell friends and family about their experiences. In other words, retention is about more than keeping one customer; it’s about cultivating a community of people who trust and respect your business.