Here’s how to give a good gift, according to science

‘Tis the season of giving. ‘Tis also the season of returning.

American consumers are projected to spend roughly $960 billion this holiday season, according to the National Retail Federation. But retailers expect returns to account for almost 20 percent of those sales.

That return frenzy arises, at least in part, because people tend to make a lot of mistakes when giving presents, says Julian Givi, a marketing expert and psychologist who has been studying gifting practices, and when they go awry, for roughly a decade.

When Givi went into this line of research, he assumed that gift givers were simply motivated by a desire to please recipients. Not so

→ Continue reading at Science News

More from author

Related posts


Latest posts

How to Establish a Distinct Brand Identity in a Saturated Market

Opinions expressed by Entrepreneur contributors are their own. In today's digital world, crafting a standout personal brand is essential for success as...

6 Easy Travel Hacks That Will Save You Time and Money

Opinions expressed by Entrepreneur contributors are their own. Travel is one of the biggest business expenses. Between flights and accommodations, food and...

Pornhub’s parent company admits it profited from sex trafficking | CNN Business

Washington CNN  —  For years, Pornhub hosted adult videos featuring women who were coerced into performing sex acts on...