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Purchasing a new home is the biggest financial transaction most people make in their lifetime. Deals are closed with the help of legal professionals following significant research and due diligence. Still, real estate transactions are based on trust between clients and real estate agents. Building trust takes time and often starts long before the actual purchase process. Using public relations (PR) as part of their digital marketing strategy, real estate agents can boost credibility and strengthen their reputation to create a trusted brand.
The real estate sector is highly competitive. To be successful in the long term, real estate agents and
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