By Blair Williams, founder of the WordPress membership plugin MemberPress and affiliate program plugin Easy Affiliate.
Bringing a customer to the point of purchase is like a marathon runner making it to the finish line: They need to cross it, and a critical journey is complete. However, when it comes to e-commerce and online businesses, getting customers to finish buying something is delicate and complex.
One of the key ways to get customers to buy is to personalize the payment process.
The Importance Of Personalization
I quickly learned that personalizing the sales process can be a game-changer. Personalization means making sure you tailor each