H&M CEO Abruptly Resigns Weeks After Advertisement Scandal: ‘It Has Been Very Demanding’

There’s been another shakeup in retail leadership as the CEO of H&M Group, Helena Helmersson, abruptly stepped down after four years in the position.

“I am very proud of what we, together, have achieved during the last years when we have navigated through the pandemic and several geopolitical and macroeconomic challenges,” Helmersson said in a company statement. “However, it has been very demanding, at times, for me personally, and I now feel that it is time to leave the CEO role, which, of course, has not been an easy decision.”

Helmersson first joined H&M in 1997 as a business controller before working her way up to COO of the H&M Group

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