His ‘Sonic the Hedgehog’-Themed Pop-Up Restaurants Bring the Classic Video Game to Life — and Feature the Beloved Character’s Favorite Food

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Fans of Sonic the Hedgehog know all about his love of chili dogs. So why shouldn’t the blue video game hero have his own restaurant? Kevin Seo, creator of the Sonic the Hedgehog Speed Cafe pop-ups, is the one who made it a reality.

Seo started in the corporate world but soon found his true calling outside of it. He now helps creators from many different arenas launch brands and events. Seo is a co-founder of companies such as Secret Sauce Society, a marketing agency, and Logistics Consulting.

Seo’s first viral sensation was a restaurant specializing in smash burgers — also the

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