Fake Caviar Invented in the 1930s Could Be the Solution to Plastic Pollution

Imitation caviar invented in the 1930s could provide the solution to plastic pollution, claims Pierre Paslier, CEO of London-based packaging company Notpla. He discovered the cheap food alternative, invented by Unilever and made using seaweed, after quitting his job as a packaging engineer at L’Oréal.

With cofounder and co-CEO Rodrigo García González, Paslier and Notpla have extended the idea, taking a protein made from seaweed and creating packaging for soft drinks, fast food, laundry detergent, and cosmetics, among other things. They’re also branching out into cutlery and paper.

“Seaweed grows quickly and needs no fresh water, land, or fertilizer,” Paslier explains. “It captures carbon and makes the

→ Continue reading at Wired - Science

More from author

Related posts

Advertisment

Latest posts

5 Proven Ways to Maximize Your Profitability as a First-Time Author

Opinions expressed by Entrepreneur contributors are their own. Getting published as an author is a major milestone. Yet despite how hard it...

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&A series about starting and growing your business....

Why Most Founders and Investors Are Wrong About Disruption

Opinions expressed by Entrepreneur contributors are their own. There's something that every leader needs to understand about disruption: It is always happening.It...