CRM Strategy: How Smart Entrepreneurs Leverage Growth With A Customer-Led Approach

By Tonika Bruce, CEO of Lead Nicely, who helps startups, nonprofits and leaders WIN with unique & innovative marketing and business strategies!

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, their solutions have expanded to work for marketing, customer service and even e-commerce functions.

A CRM strategy can boost business growth by doubling sales, maximizing revenue and improving customer service. So, let’s see how entrepreneurs can fast-track business growth with a smart CRM strategy.

What Is A CRM Strategy

Usually, companies

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