As William Shakespeare once wrote in Hamlet (I, 5), “We know what we are but know not what we may be.”
We live in a world where image and reputation are everything, especially if you are a business leader. It starts at the beginning of your career, where social media is gradually built to define our personal brand, in the best and worst of ways. Then, as you transform into a successful entrepreneur, your brand becomes everything. It defines your work, leadership, partnerships, and customer relationships from every angle.
In fact, the Harvard Business Review and PR Newswire found that customers that feel fully connected to your