Articles by

Miranda Halpern

Tips for managing growth across iOS updates

“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in...

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15...

Data remains a vital part of the marketing world

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue...

Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to...

Growth roundup: Mail privacy protection and growth marketing beyond the tactics

“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel...

Growth roundup: Storytelling for startups, early-stage influencers, retail media spend

“I like to think of successful brand-building as creating a company that customers would be upset to...

Building a growth community in India with Ayush Srivastava of Growth Folks

Indian startups of all sizes are raising record amounts of investment funding this year and getting public...

Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads

“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren,...