An Outpost of a Popular Buffet Chain Has Racked Up Tens of Millions of Views on Social Media. Here’s How It Keeps Going Viral.

In December 2023, the Bronx Golden Corral went mega-viral twice on social media. The first was a traditional TikTok with a Bronx twist — a group of Golden Corral employees performing a viral dance in the parking lot. The second was five days later and featured a much larger group of employees singing and dancing to Natasha Bedingfield’s 2004 hit “Unwritten” in another TikTok trend. The videos have received tens of millions of views on TikTok and Instagram combined.

Although most businesses would be thrilled with going viral (twice) after only being open three years, the restaurant’s owners have actually been working toward this for half a century.

Courtesy Bronx Golden

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