A New Hiking Shoe That’s Partly Bio-Based

The Parisian brand that started with a vision to make a shoe entirely in Brazil using ethically sourced materials crossed another benchmark this week: it launched its very first technical hiking shoe.

Although Veja’s first styles were centered around everyday wear, their latest addition — the Fitz Roy— takes them into a whole new category, while keeping alive the commitment to use eco-friendly materials.

The shoe is named after Fitz Roy, a famous Patagonia peak, located on the border of Argentina and Chile, not far from where Veja sources its two core raw materials — natural Amazonian rubber and organic cotton.

In an effort

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

How AI could power the climate breakthrough the world needs | CNN Business

Programming note: Listen to a version of this story on CNN’s One Thing podcast with David Rind. New York CNN...

Honda recalls more than 300K Accords, HR-Vs over seat belt issues | CNN Business

CNN  —  Honda is recalling more than 300,000 vehicles over faulty seat belts. In a notice...

Energized shoppers break one-day holiday sales record | CNN Business

CNN  —  Whether they jostled through brick-and-mortar stores or toggled between tabs and virtual carts, holiday shoppers were...