The Parisian brand that started with a vision to make a shoe entirely in Brazil using ethically sourced materials crossed another benchmark this week: it launched its very first technical hiking shoe.
Although Veja’s first styles were centered around everyday wear, their latest addition — the Fitz Roy— takes them into a whole new category, while keeping alive the commitment to use eco-friendly materials.
The shoe is named after Fitz Roy, a famous Patagonia peak, located on the border of Argentina and Chile, not far from where Veja sources its two core raw materials — natural Amazonian rubber and organic cotton.
In an effort