A year ago, Mel Elias, the former CEO of Coffee Bean & Tea Leaf, a popular coffee chain throughout the US, launched his latest venture, Bruvi.
He, alongside co-founder Sung Ho, wants to take on the biggest single serve coffee brand in the world, Keurig, which he says has over 90% of the market share when it come to single serve machines used at home to brew up coffee.
But it’s not his first time trying this venture. While at Coffee Bean & Tea Leaf, Elias saw that there was room in the market for another brand — one that he says looks more closely at