Articles by

Abdo Riani Senior Contributor

Every Startup Is In The Business Of Cultural Revolutions

You can often find resources about how to shape the culture inside your company – this is...

Systems Over Goals In Startups

The “systems over goals” notion originates from James Clear’s highly influential Atomic Habits book. Atomic Habits...

Using The Power Of Comparative Advantage In Startups

David Ricardo, who lived in the late 18th and early 19th century in Great Britain, and who...

The Reason Good Investors Invest In People, Rather Than Ideas. Or Do They?

While this has become a well-known cliché, the reason why it is true (or if it’s true...

Customer Retention: The Fundamental Pillar Of Startup Marketing

According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to...

Startups: The Power Of Just Showing Up

The game of startups is a game of foresight, skills, grit, and persistence, but it is without...

One Way Startup Idea Validation Tests Can Deceive You

The tech startup industry is rarely in a consensus of the best practices that would allow a...

The Key To Prioritizing Successfully In The Early Startup Stages

As an early-stage startup founder, you have loads of things to do and not enough time and...