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If your email marketing doesn’t factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form content and skip anything that doesn’t grab them in five seconds.
But they also use email more than you think. In a recent ZeroBounce survey, 36% said they check their inboxes for fear of missing out on brand deals and job offers. That makes email one of the few channels where brands like yours can still create a sense of urgency and exclusivity, without
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