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There’s a reason every website you visit wants your email address: it’s the most valuable type of contact info in the digital world. Last year, email marketing revenue surpassed $9.5 billion, and by 2028, it’s projected to reach $18.9 billion.
But here’s where so many founders get it wrong: they treat email like a loudspeaker. Build or buy a list, send a “blast,” and repeat whenever you want to make more sales. Only email doesn’t work like that — at least, not if you want to connect with people and see your revenue increase. Your email list isn’t just a collection