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A few weeks ago, I got a message from a company I’d never heard of. They’d found us through ChatGPT — not through Google, not from a referral, but by literally asking an AI tool who they should work with for data consulting and Power BI reporting. And ChatGPT named us.
That one prompt led to a booked meeting. And it confirmed something I’d been seeing: search is changing. We’ve entered the era of Answer Engine Optimization (AEO) — and if you’re not showing up in AI tools, you might not be found at all.
From SEO to AEO
Search used to be