By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.
You’ve probably heard that your law firm “should” start sending out a regular email newsletter. But you’ve also heard that you should do a lot of things, so you want to see some concrete reasons before you invest the time, effort and money into a newsletter.
Marketing agencies that work with law firms tend to be big proponents of email newsletters as part of a solid marketing strategy. As the president of a company that produces email newsletters for law firms, here are three