The Sports Bra Story: Only A Beginning

Now the photo is iconic: Brandi Chastain, victorious female athlete, celebrating the 1999 U.S. women’s soccer team World Cup final win over China without her jersey on, revealing her sports bra — unheard of at the time. Not so these days. Just check out the New York City Marathon on Sunday. Even in the November chill, you might see several sports bras. Even if you don’t see them, they will be on virtually every woman runner.

Inventing the sports bra was just the beginning. Wellness, entrepreneurship, relationships, personal growth, spiritual expansion, feminism and other cultural influences are all threads that wove this history, brought us to today

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