7 Ways To Build Buyer Trust Through Your B2B Marketing Content

Welcome back!

This article—inspired by Informa Tech’s 2023 Trust in Marketing Index survey—is the third in a three-part series on the pain and power of trust in B2B marketing content.

In the first article, I explored five content pitfalls that B2B technology decision-makers said bust trust.

In the second article, I outlined the four pillars of trust that B2B decision-makers seek: Case studies, first-hand data, access to expert thinking, and content that solves problems.

1. Be your own newsroom

Your brand can earn

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