By Matt Bertram, head of strategy at EWR Digital & co-host of “The Unknown Secrets of Internet Marketing Podcast.”
Technology has disrupted not only the way we approach marketing but also largely the role of the CMO itself. From hybrid workforces to brand consciousness in the digital age, CMOs have much more on their plate than just marketing products.
Further, with the increasing sophistication and rapid pace of technology, CMOs need to act ahead of the curve to predict and direct change in their company.
Tack on a pandemic that largely eroded face-to-face sales, and CMOs have even had to integrate more