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Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.
In our current landscape, AI is rapidly expanding the depth and specificity of targeted advertising in several key ways:
1. Advanced analysis of consumer data
As marketers, we have observed a huge shift in online advertising dynamics. We are no longer limited to simple demographics; instead, we can use artificial intelligence to delve into the complexities
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