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We all look forward to taking a dip in the pool during the summer when the sun is shining, but the inevitable dip in sales from June to August can leave business owners in a bind.
According to one 2023 study, two-thirds of B2B businesses experience a sales slump over the summer, and of the businesses affected, nearly 75% reported a drop in sales of 20% or more. Also, one in five claimed dips of 40% or more.
If you are in one of the industries that anticipate a summer sales slump, there are ways to confront it head-on and walk out
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