For your business to grow, consumers have to trust your brand. Traditionally, many entrepreneurs have leveraged third-party validation from the media to earn that trust. But media coverage alone isn’t enough anymore. Today’s brands must have to win trust in other ways, and they have to do so at scale.
According to Scott Baradell, the best way to do this is to build trust signals into your business. Baradell should know. Author of the bestselling book Trust Signals: Brand building in a post-truth world, he grew his PR agency, Idea Grove, into one of the top 25 tech PR agencies in the United States. Idea Grove is a