By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform.
It’s no secret that we’re swiftly approaching an economic downturn. Businesses large and small are feeling the pinch, and many are already looking for ways to cut costs. When it comes to marketing, it can be tempting to slash your budget immediately. However, doing so can actually do more harm than good in the long run.
Marketing is essential to keeping your business top-of-mind with customers and attracting new business. Moreover, in my experience, companies that maintain or increase their marketing during a recession see a greater