If you’re involved in the world of business, it’s vital to pay attention to current shopping trends. In 2023, over 265 million U.S. consumers are estimated to be shopping online.
Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. That number is expected to reach 20.8% in 2023, a 2 percentage point increase in e-commerce market share. Growth is expected to continue, reaching 23% by 2025, which translates to a 5.2 percentage point increase in just five years.”
Customer buying behaviors have evolved as online shopping has grown. As technology continues to develop and consumer preferences shift, e-commerce companies