Irvine, California CNN —
Automakers like Lamborghini, Ferrari, Bentley and Rolls-Royce have been doing well as, regardless of whatever is happening in the wider world’s economy, the ranks of the ultra-wealthy grow and become richer. Lamborghini sold more than 10,000 vehicles last year for the first time ever and Ferrari had a more than 17% increase in revenue. But making money selling a relative handful of cars to a small group of people requires ever-increasing creativity.
As a result, extreme levels of personal customization have become the norm in this niche of the auto industry. Instead of just
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