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Brandformance is, as you may have guessed, a blend of branding and performance that has shifted the digital marketing paradigm. Previous schools of thought relied more on brand building, but this is only one side of the coin. The brand building tells your story and creates a loyal following, but without the goal-based performance marketing aspect, it is impossible to effectively measure how well your strategy works.
It’s 2024, and living in the era of social networks means that companies need a reliable way to measure the return on their marketing investments, otherwise, they’ll be left behind. This is where brandformance
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