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Why is it essential to create a sustainable business? According to Alibaba’s 2023 Sustainability Trends Report, 73% of consumers across 14 markets in Europe, Asia, and the Middle East desire to lead more sustainable lives. The 2023 Global Consumer Insights Pulse Survey suggests that 70% of respondents were willing to pay more for sustainably produced goods “to some or a great extent.”
Adhering to sustainability principles not only benefits the environment and the local economy but also responds to an emerging customer need and positively impacts the brand’s reputation. Let’s explore actionable steps you can implement into your business strategy to
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