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Entrepreneurs often find themselves at a crossroads, deliberating over the right moment to initiate key strategies. As an agency owner who works with many startups, I’m often asked when the “right” time is to engage PR services. Should you wait until you fundraise before investing in PR? Is it crucial to close your round before bringing PR into the picture? Isn’t PR for more well-established businesses? The short answer is a resounding no.
The temptation to postpone PR activities until the budget is more robust is understandable but also a strategic misstep that could cost valuable opportunities. Initiating a PR plan
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