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As a CEO of your organization, you are likely thinking about investing in your personal brand, but you are likely also hesitant. My personal branding agency works with GenX CEOs from across the globe, and I can assure you that you’re not alone in your hesitation.
As a GenX’er — member of the often called “forgotten generation” — you did not grow up with a cellphone in your hand and did not develop a habit of sharing every single opinion and all your whereabouts online. Many of the leaders we speak with hesitate to put themselves out into the public eye
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