Why Notre Dame’s Football Coach Tells His Team to “Choose Hard”

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This is a special episode of The CEO Series for me because we took a trip to Notre Dame Stadium where I played football as a walk-on alongside my brother during the undefeated season of 2012. We went to my old stomping grounds to sit down with head coach Marcus Freeman to talk about leadership and how, in many ways, he is the CEO of their incredible program.

Below are some highlights of that conversation, which have been edited for length and clarity. Watch the full video above.

The coach as CEO

“A CEO is in charge of a big company, and my

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