Why In-Person Events Are Still a Business Superpower in 2025

Opinions expressed by Entrepreneur contributors are their own.

Even with all the ways technology has changed how we work and connect, there’s still something powerful about being in the same room with people. In-person events — whether it’s a roundtable, a workshop, a conference, a product roadshow or a community gathering — create opportunities for connection, trust and collaboration that digital tools can’t quite replace.

For entrepreneurs, that face-to-face time matters more than ever in 2025. Showing up fully, adding real value to the conversation and taking the time to follow up can turn a simple interaction into a lasting business advantage.

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