Your Next Customer Will Come from ChatGPT — If You Master GEO

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Generative AI is changing how audiences discover, consume and trust information — and with it, the rules of PR and marketing. As tools like Google’s AI Overviews and ChatGPT become the front door to content, a new discipline is emerging: Generative Engine Optimization (GEO).

Companies must understand how GEO is reshaping brand visibility, why earned and owned content must evolve, and what businesses should be doing to prepare for a generative-first future.

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What is GEO, and how does