Why Doing the Right Thing Leads to Long-Term Success

Opinions expressed by Entrepreneur contributors are their own.

When you’re building a business, it’s easy to get lost in the complex web of options and strategies. This can quickly lead to confusion and lack of focus, which can prevent an entrepreneur from achieving their goals. When you keep things simple and straightforward, you will likely find it enhances clarity among your team and customers.

When my Dad and his brother started our family home services business in 1983, it was with this simple idea: do the right thing and do a good job. That sentence laid the foundation for the company and quickly became one of its core tenets.

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