Why can’t we stop calling X, Twitter? | CNN Business

CNN  — 

In the early hours of July 23, 2023, Twitter — the self-proclaimed digital town square — became X. Or did it?

Though it’s been more than half a year since the divisive rebrand, the platform’s web domain is still twitter.com — even x.com redirects to the original link. In billing reminders to X Premium subscribers, as viewed by CNN, the email states: “Your X (formerly Twitter) subscription will renew soon.”

It seems that, even though the logo was switched out and verbiage on the website changed, the platform still can’t quite “bid adieu to

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