What color is the sky at San Jose Mineta? It might be ‘sky’

Norman Y. Mineta San Jose International Airport rolled out its new branding this week, moving some words around to tout its new identity as San Jose Mineta International Airport and giving a refresh to its 30-year-old logo.

The changes are just marketing bells and whistles and don’t alter the airport’s official name — much like when San Jose introduced a new brand mark that didn’t usurp the official city logo. But the one part of the announcement Monday that made no sense to me was the list of “colors” used in the sharp new logo: midnight, dusk, dawn, sky and cloud.

They look good, but with apologies to Crayola

→ Continue reading at Mercury News

More from author

Related posts

Advertisment

Latest posts

GM pauses sales of Chevy Blazer EV over software issues | CNN Business

New York CNN  —  GM has paused sales of its brand new Chevy Blazer EVs after some customers reported...

Crypto’s 2023 was marred by fraud and scandal. It was its best year ever | CNN Business

New York CNN  —  Crypto’s 14th year in existence was one marred by scandal, bankruptcy, fraud and regulatory squabbling....

The Tantalizing Mystery of the Solar System’s Hidden Oceans

The original version of this story appeared in Quanta Magazine.For most of humankind’s existence, Earth was the only known ocean-draped world, seemingly unlike any...