Norman Y. Mineta San Jose International Airport rolled out its new branding this week, moving some words around to tout its new identity as San Jose Mineta International Airport and giving a refresh to its 30-year-old logo.
The changes are just marketing bells and whistles and don’t alter the airport’s official name — much like when San Jose introduced a new brand mark that didn’t usurp the official city logo. But the one part of the announcement Monday that made no sense to me was the list of “colors” used in the sharp new logo: midnight, dusk, dawn, sky and cloud.
They look good, but with apologies to Crayola
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