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When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit — something sorely needed if you’re going to take on Anheuser-Busch, the brewer behind Bud Light and “the King of Beers,” Budweiser.
In fact, Bud Light reigned as America’s No. 1 beer for more than two decades (since 2001). It seemed that Bud Light was as American as the Fourth of July. Meanwhile, Modelo
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