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Did you hear about Google’s recent $1.67 billion settlement in a patent lawsuit? It really puts the spotlight on the high stakes of patent disputes. While this might be a minor setback for a giant like Google, it’s a loud wake-up call to every enterprise about the importance of effective management of patent programs.
As the saying goes, “By failing to prepare, you are preparing to fail.” This maxim fits perfectly in the context of managing a patent program, where the focus isn’t just on creating defensive legal shields but also on strategically selecting which innovations to patent. Such decisions, closely
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