For both sales veterans and newbies, this is the simplest advice for every step of your career.
A Gen Z relative recently got into sales for the first time and came to me for advice. Flattered, I offered her a few suggestions that she rejected immediately. Which, in a strange way, was exactly what I was after.
That’s because for the entirety of my sales career, in almost every interaction I’ve ever had, I use the same strategy: I start with no.
Here’s why it mattered to the Gen Zer and what it could mean for salespeople at every point in their career.
She’s just