Unilever Is Leaving the Ice Cream Aisle, Separating From Ben & Jerry’s, Magnum: ‘Do Fewer Things Better, and With Greater Impact’

Consumer goods giant Unilever, the No. 108 most valuable company in the world, is scooping out its ice cream brands and splitting them from the rest of its multi-billion dollar business. In the process, 6% of its workforce could be cut.

According to a Tuesday Bloomberg report, the London-based company will likely create a new entity to house the company’s iconic ice cream division, including brands like Ben & Jerry’s, Cornetto, and Magnum.

Related: What You Can Learn From Brand Heroes Like Newman’s Own, Burt’s Bees and Ben & Jerry’s

Though Unilever’s ice cream unit had sales of $8.6 billion or €7.9 billion last year, it was the lowest-performing category out

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