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Major companies across every sector are rushing to adopt Generative AI (GenAI), but it’s small businesses that stand to realize major leaps with the advent of this incredible technology, particularly in their marketing strategies. Despite the technology’s pervasive presence in the news, a 2023 McKinsey survey found that only 10% to 14% of companies utilize GenAI in their marketing efforts, a sign that businesses of all sizes are struggling to wrap their heads around how the technology can have an immediate impact on their sales workflow. Yet, GenAI presents a unique opportunity for SMBs to create personalized and impactful campaigns.
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