The Top Reason People Choose a Restaurant Might Surprise You, New Resy Report Reveals — Plus, Here’s the Cocktail That Will Be Everywhere in 2025

The U.S. restaurant industry is on track to see $1 trillion in sales for the first time in history in 2024, according to the National Restaurant Association, and 39% of Americans are dining out once a week or more, per data from commerce platform Lightspeed Commerce Inc.

Dining has always helped bring people together — and remains a “central point” of connection to this day, Pablo Rivero, CEO of restaurant-reservation platform Resy, told Entrepreneur earlier this year.

Related: U.S. Diners Are Feeding the $1 Trillion Restaurant Industry Like Never Before. Here’s Why — and What They’re Hungry for, According to Resy’s CEO.

Between October 1, 2023, and September 30, 2024, Resy

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