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There is a lot of good advice on how to launch your product on Amazon. Unfortunately, if you come across the wrong advice, it will have significant gaps based on what products or services they’re trying to sell you.
When you’re a smaller company and don’t have unlimited budgets, or perhaps a solopreneur making your first foray into ecommerce, gaps and blind spots can bankrupt you.
As an Amazon consultant for 10+ years and the CEO of an Amazon software company, I can tell you firsthand the three most common reasons why entrepreneurs fail and what to do instead.
Related: Selling on
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