This article originally appeared on Business Insider.
When the Masters golf tournament started this Thursday, those watching on TV were treated to the usual assortment of visuals: lush green grass, immaculate flower beds, and the world’s greatest players putting on a show.
But an even fiercer competition will be raging behind the scenes: the battle for authentic Masters merch.
Sure, seeing superstars like Tiger Woods and Scottie Scheffler in person is cool. But so is loading up on gear emblazoned with the Masters’ famous yellow logo, which has become a cultlike beacon of status.
I had the good fortune of attending a Monday practice round for the Masters and could
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